Illuminating
ideas

Who We Are Delivering high-value
Smart Streetlight Network
Solutions worldwide

As a leading global technology provider, Petra delivers remotely managed networks for Smart City infrastructure, leveraging core expertise in power electronics, controls, and communications. With over 250,000 installed systems, Petra combines technology innovation and competitive financing to help municipalities, utilities, and transportation authorities transform streetlights into valuable assets.

Petra in the News

Streetlight equipped with high-bandwitch Wi-Fi component.

Petra and Palmer Wireless Partner To Deploy Wi-Fi Solutions

Palmer Wireless and Petra Systems have partnered to deploy integrated carrier-grade Wi-Fi solutions across central Minnesota. Using Petra’s Smart Streetlight Network solutions will provide VoWiFi and Wi-Fi data offloading, including origination and completion of voice calls from within the Wi-Fi network.

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Solar panel mounted on streetlight.

Petra Selected for the Caribbean’s largest Smart Streetlight Retrofit

The U.S. Virgin Islands Water and Power Authority (WAPA) has selected Petra Systems to finance, construct and commission a turnkey project to replace of all high pressure sodium street lights with new energy efficient LED lights and controls on the Authority’s electrical distribution grid.

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Close up of an LED streetlight.

Jamaica selects Petra Systems for Smart LED Streetlight Project

Petra Systems is helping Kingston, Jamaica becoming the first Smart CIty in all the Caribbean. Targeting 110,000 streetlights across the community, JPS has selected Petra as a prefered technology vendor.

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Smart City innovation

Success speaks for itself. The stories below illustrate how Petra Systems is a leading innovator in Smart City applications around the globe.

Los Angeles Bureau of Street Lighting (LABSL) Location Los Angeles, CA, USA The Story Over the last 18 months, Petra has completed feasibility studies, project design and engineering and commissioning services for 900 smart mesh network nodes. The project includes Petra’s Smart Solar Power Generators, IntelliView Asset Management and NOC O&M Services.
PSE+G Neighborhood
Solar
Location New Jersey, USA The Story Petra Systems completed the feasibility studies, project design and engineering, procurement, installation and commissioning services for 180,000 smart mesh network nodes providing 40MW of distributed solar. The project includes Petra’s Smart Solar Power Generators, IntelliView Asset Management and NOC O&M Services.
Green Mountain Power Smart Cities Solution Location Rutland, Vermont, USA The Story Petra Systems completed feasibility studies, project design and engineering and commissioning services for 200 smart mesh network nodes. The project includes Petra’s Smart Solar Power Genera- tors, Smart Lighting Solution, IntelliView Asset Management and NOC O&M Services.
Virgin Island Water and Power Authority (WAPA) Location Virgin Islands, USA The Story Installation and replacement of 15,722 HPS streetlights with energy efficient LED streetlights and Petra Systems Smart Lighting Controllers along with approximately 12,000 units (4MW) of Distribut- ed Solar on Poles. Petra has completed two pilots on the islands and the feasibility studies, project design and engineering for the main project.
Let Jordan Shine Project Location Tafilah and Ma’an, Jordan The Story In partnership with the Jordanian Royal Court, Petra Systems completed the feasibility studies, project design and engineering, procurement, installation and commissioning services for 3,200 smart mesh network nodes providing approximately 1 MW of distributed solar. The project includes Petra’s Smart Solar Power Generators, IntelliView Asset Management and NOC O&M Services.
Let Bahrain Shine Project Location Awali Township and BAPCO refinery, Bahrain The Story 5MW of Distributed PV Solar turnkey project including feasibility studies, project design and engineer- ing, procurement, installation and commissioning services for 22,500 smart mesh network nodes providing 5MW of distributed solar. The project includes Petra’s Smart Solar Power Generators, Intelli- View Asset Management and NOC O&M Services.

Our Leadership

Smart technology demands even smarter leadership. Our executive team represents some of the great minds in business and technology.

Steve Rhoades Steve Rhoades Chief Executive Officer
Marcelo Figueira Marcelo Figueira Chief Operating Officer,
Executive Vice President
Dr. Juan José González Dr. Juan José González Chief Technology Officer,
Executive Vice President of R&D and Product Management
Michael D. Levi Michael D. Levi Vice President of Marketing and Business Development
Michael Feeley Michael Feeley Vice President of
Caribbean Sales
Dr. Issa Batarseh Dr. Issa Batarseh Co-Founder, Board Member and Technical Consultant

Join our team

Become an integral part of our story. Petra is always looking for smart, creative problem solvers who are passionate about using technology for good work.

Five Reasons to Join Us

You possess a combination of strong technical knowledge and business acumen.

You are passionate about smart energy-efficient solutions and developing the technologies that enable the next generation of intelligent, highly efficient cities and businesses.

You are looking to be a part of a proven technology innovator in a rapidly growing market

You thrive in a start-up environment that will both challenge and reward you.

You are passionate about your work.

Current Job Openings

Let’s talk

Learn more about how streetlight networks can become your
most valuable Smart City asset.

Contact Us
Steve Rhoades
Steve Rhoades CEO

Steve Rhoades is the CEO of Petra Systems, a leading global technology provider for the renewable energy, energy efficiency, and distributed power generation markets.

Prior to joining Petra, Mr. Rhoades was CEO of Satcon Technology. From 2008 through 2011, Mr. Rhoades led Satcon's strategy to focus on the utility-scale solar market. During this period, he divest- ed three non-core divisions, raised more than $95M in debt and equity capital, grew annual revenue from $24M in 2008 to $188M in 2011, and led the company to #1 market share in North America and #2 global market share for commercial and utility-scale photovoltaic inverters.

Prior to Satcon, Mr. Rhoades was COO of Advanced Energy, where he led a significant turnaround of operations. Prior to AE, Mr. Rhoades held executive roles in corporate development, general manage- ment, marketing, engineering and operations at several leading semiconductor and semiconductor equipment companies, including Lam Research, Trikon, Applied Materials, Rockwell International and Hughes Aircraft.

Mr. Rhoades' education includes a Bachelor of Science and a Master of Science in Physics from the University of Illinois.

Marcelo Figueira
Marcelo Figueira Chief Operating Officer, Executive Vice President

Marcelo Figueira serves as EVP/COO of Petra Systems. In this position, Mr. Figueira is responsible for the overall operation of the company including manufacturing, supply chain, project management, customer programs, IT and HR.

Prior to joining Petra Systems, Mr. Figueira served as the CEO of Greenstar Managed Services LLC. Prior to Greenstar Managed Services, Mr. Figueira was the Interim CEO and COO at Stirling Energy Systems, Inc., COO of Tessera Solar North America, Inc., and was responsible for leading the Engineering, Construction, Operation and Asset Management, Vice President, Asset Management of PetraSolar Inc., the Executive Vice President of Asset Management for Econergy PLC and General Manager Joint Venture Operations for PSEG Global, the unregulated business unit of PSEG, New Jersey.

During his 25-year career, he has earned vast experience in the power industry, ranging from Electrical Engineering to Executive and Board positions at power companies around the globe. At PSEG Global, he spent 10 years as CEO of PSEG in Argentina and General Manager of Global Investments in South America, India and Italy.

Mr. Figueira holds a BS in Electrical Engineering from Rosario University in Argentina and an MBA from Texas A&M University.

Dr. Juan José González
Dr. Juan José González Chief Technology Officer, Executive Vice President of R&D and Product Management

Dr. Juan José González is Chief Technology Officer and Executive Vice President of R&D and Product Management at Petra Systems and is responsible for designing and delivering Petra Systems core technologies.

Prior to joining Petra Systems, Dr. González served as the Vice President of Engineering at Satcon Technology Corp. Prior to Satcon, Dr. González was the Director of Project Management for Hach Company, a subsidiary of Danaher Corporation. Dr. González also served at Advanced Energy Inc., where he was promoted into several positions of increasing responsibility including Engineering Business Director and Director of Worldwide Applications and Technology.

Dr. González holds a MSc. degree in Electrical Engineering and a Ph.D. in Plasma Physics from Colorado State University. Dr. González also received an MBA degree from the Kellogg School of Management at Northwestern University.

Michael D. Levi
Michael D. Levi Vice President of Marketing and Business Development

Michael Levi is the Vice President of Sales and Marketing for Petra Systems and has over 18 years experience launching advanced technologies and companies across the Renewable Energy, Smart City, Water Generation, EV, and Supply Chain Management industries.

Prior to joining Petra Systems, Mr. Levi founded L1CG, a consultancy specializing in marketing, sales and business development strategy and execution services. Prior to L1CG, Mr. Levi was the Vice President of Product Management, Applications Engineering and Worldwide Marketing for Satcon Technology Corporation. Prior to Satcon, Mr. Levi was the Director of Solution Strategy at i2 Technologies, a Global Supply Chain Software and Services Solutions Provider.

Mr. Levi received his Masters Degree in Business Administration from Pepperdine University and Bachelor of Arts Degrees in History and Anthropology from Lake Forest College.

Michael Feeley
Michael Feeley Vice President of Caribbean Sales

Michael Feeley is the Vice President of Caribbean Sales for Petra Systems and has over 29 years experience across next generation technology companies both in the regulated and deregulated market space.

Prior to joining Petra Systems, Mr. Feeley was the Sr. Director of Utility Sales for Satcon Technology Corporation, growing that segment of the business to over $53 million in annual revenue. Prior to Satcon, Mr. Feeley was the Sr. Director of Utility Sales at EnerNOC, a leading demand side management company, where he managed the commercial development of utility specific demand response programs and services. Prior to EnerNOC, Mr. Feeley has held management positions with Usource, TXU Energy, Green Mountain Energy, Green Mountain Power, and Florida Power Corporation.

Mr. Feeley received his Bachelor of Science Degree in Economics from the University of South Florida.

Issa Batarseh
Dr. Issa Batarseh Co-Founder, Board Member and Technical Consultant

Dr. Issa Batarseh serves as a technical consultant and board member of Petra Systems. As one of the co-founders, Dr. Batarseh helped launch the company in 2007 with patented technology from the University of Central Florida where he serves as professor of Electrical Engineering. Prior to starting Petra Systems, Dr. Batarseh established the Florida Power Electronics Center and is currently serving as the Director of the Energy System Integration Division at the Florida Power Electronics Center (FSEC). His major research interest is solar energy conversion and smart-grid applications.

During his 25 years in the academic and industrial sectors, Dr. Batarseh has supervised 35 doctoral students, published more than 400 journal and conference papers and he holds 32 U.S. patents. He is a Fellow of the National Academy of Inventors (NAI), AAAS, and IEEE. In April 2017, Dr. Batarseh was inducted to the Florida Inventors Hall of Fame for his efforts in inventing and developing low cost, high efficiency micro-inverters for photovoltaic (PV) applications that led to the first commercialization of compact single PV panel from academia. The technology developed by Dr. Batarseh and his team at UCF has made significant contributions to smart solar energy conversion.

Dr. Batarseh received his Ph.D. and M.S. degrees in Electrical Engineering and B.S. degree in Electrical and Computer Engineering all from the University of Illinois at Chicago in 1990, '85 and '83, respectively.